Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you ...

AMC Networks executive vice president of content strategy Blake Callaway will exit the company at the end of the year.

The executive, who departs at the end of the year, oversaw strategy for streamer Acorn TV and the BBC America, IFC and ...

A portfolio strategy must be based on deep analytical insights, data-driven, and drawn up through a rigorous and holistic process — an undertaking that could prove daunting for the company’s top ...

Tech evolves fast. Staying ahead of tech trends as a brand strategist is all about being proactive and adaptable. To start, you need to stay informed, whether that means keeping up with industry ...

Demonstrating brand strategy’s ROI to non-marketing leaders is all about making the impact tangible. Start with clear metrics—customer acquisition cost, lifetime value, and conversion rates ...

At a recent event, brands came together to look at how tactics like clienteling are helping brands deliver exceptional ...

The NRMA has last night launched two new campaigns while also unveiling a revised brand tagline for one of Australia’s most ...

IHCL aims to double its portfolio to over 700 hotels by 2030, with its operational hotels going up from 230 to 500 in 5 years ...

Discounting plays a critical role, but its not the only way to stand out online. Here's how seven leading brands are ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

In an exciting announcement, Xiaomi Nigeria unveiled its new dual-brand core strategy, a forward-thinking approach to better ...