A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top ...

Digital marketing is more popular than ever. As a result, corresponding budget allocations are increasing, leaving marketers scrambling to keep up. Digital marketing spend increased nearly 16% from ...

The combination of renewed optimism and greater confidence in marketing is showing up in the budget. While most marketers experienced about 4% cut in their budget last year – which should have ...

Arip boosts marketing budget to 2 million baht for Commart TechXPro, enhancing demand for AI PCs and smart home solutions.

Then you spend 50% of that marketing budget on digital marketing specifically. That sounds great, but is that how it works in the real world? According to one study, marketing budgets make up ...

When is the best time to prepare your budget? Top industry leaders, including a Director of Finance and several CEOs, share ...

In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited ...

Over 80% of APAC CMOs are expecting an increase in budget allocations for 2025, with Japan showing the most significant ...

Universal Pictures' cinematic adaptation of Wicked is set to enchant audiences with its grandeur, but its financial stakes ...

The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.