A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top ...
In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited ...
Then you spend 50% of that marketing budget on digital marketing specifically. That sounds great, but is that how it works in the real world? According to one study, marketing budgets make up ...