A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top ...

Marketing efficiency is more crucial than ever as budgets shrink. Focus on core goals, cut unnecessary tasks and embrace AI ...

The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers ...

Digital marketing is more popular than ever. As a result, corresponding budget allocations are increasing, leaving marketers scrambling to keep up. Digital marketing spend increased nearly 16% from ...

Here are some important things to keep in mind as you build your marketing budget for an upcoming financial year or quarter. (These tips are ideal for marketing teams of 10 or more, but the ...

The combination of renewed optimism and greater confidence in marketing is showing up in the budget. While most marketers experienced about 4% cut in their budget last year – which should have ...

Content marketing on a budget? Been there, done that. Picture this: It’s late 2022, and tech layoffs are happening everywhere. The company I worked for was growing—until it wasn't. Shifting ...

You've got your marketing budget set, but how do you make sure that you get the maximum value out of those precious dollars? If you're a non-profit, you want to make sure that you are being a good ...