The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is supposed to be a “powerful celebration of modernism,” the company ...
The birth of modern logos was a pivotal moment in the history of branding. It transitioned from purely functional marks to powerful symbols representing a company's values and aspirations. The ...
Knight sought to establish his athletic shoe brand as the company grew. In 1971, graphic design student Carolyn Davidson was tasked with creating a design that embodied the spirit of motion. Her ...