Butterball just introduced its Cook from Frozen Premium Whole Turkey, which customers can simply remove from the freezer and pop into the oven on the big day. The company says there’s “no thawing, no mess and no stress” involved in the preparation of its new product.

The Garner, North Carolina-based brand is making the holidays simple for both first-time hosts and seasoned cooks.

Whether you are hosting Thanksgiving for the first time or the fifteenth time, preparing the turkey can be intimidating,” Butterball’s Michelle Lieszkovszky said in a press release. With convenience in mind,

Cooking a Thanksgiving turkey presents a host of unique challenges, including making sure it's not dry and making sure it's delicious. But thawing out a multi-pound frozen bird is the first big one.