Cadbury’s ‘Secret Santa’ ad is performing best for brand difference and meaningfulness, according to new data from Kantar.

Cadbury, in partnership with its agency of record VCCP London has today launched a new integrated campaign designed to capture the true spirit of Christmas while celebrating special moments and ...

In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to ...

Cadbury have once again been maximising the potential of Out of Home in anticipation of the Christmas season. The return of its ever-popular ‘Secret Santa Postal Service’ campaign is flanked by ...

Cadbury has launched a festive campaign that taps into the heartwarming spirit of Christmas, celebrating different ways people across the UK and Ireland come together during the holiday season. The ...

Developed in collaboration with agency of record VCCP London, with media managed by Publicis Media, owned channels by Elvis, and PR and influencer content led by Ogilvy, the campaign is designed to ...

Data from Kantar shows the creative industry has lived up to heightened expectations around this year’s Christmas adverts, ...

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Discover how Cadbury’s Give A Little Thanks initiative is inspiring South Africans to embrace generosity this festive season, ...

Coles today launched its annual Christmas Appeal for SecondBite, Australia’s leading free food rescue organisation, to ...