Live from Atlanta, The Baller Alert Show hosts Ferrari Simmons, BT, and guest co-host JoJo Alonzo welcomed a special guest—Washington, D.C.’s very own rapper Fat Trel. In a lively episode […] The post ...
His most successful partnership was with liquor giant Diageo, where he played a key role in popularising Ciroc vodka and DeLeon tequila. Legal filings revealed that Diageo paid Combs $1 billion ...
The liquor giant doubled down on Combs ... Combined, he's earned well over $1 billion, pretax, from the Ciroc deal, his record label, and Sean John. Some of that is tied up in various investments ...
Starting this month, consumers 21+ can find the new packaging on shelves at liquor stores nationwide. Diageo hopes this accessibility milestone will lead the way for more spirit brands to follow ...