Events is the answer to an increasingly dehumanized B2B space argues Edward Low, CMO of We Are Group. The Drum’s B2B focus ...

Ciprian Cazacu, CEO and co-founder of easySales, talks about the company’s cross-border expansion, major eCommerce ...

The president discusses the Jared philosophy, taking the formality out of retailing fine jewelry, and creating a more ...

The festive season is an important time for retailers across Africa to engage consumers and give sales a much-needed boost.

Nishant Kedia, CMO of Rebel Foods, pulls back the curtain on Oven Story’s brand playbook, revealing a cocktail of pop-culture ...

As each customer can harbour different opinions about what constitutes “value”, businesses are required to personalise their ...

Geospatial data, tied to specific locations, provides insights into patterns, trends and spatial relationships, enabling ...

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...

Recognized for its role in transforming digital banking services, Backbase empowers banks to deliver tailored, seamless ...

InboxArmy handles all aspects of email marketing, including quality control, analytics, and platform migrations. With ...

Scaling a business requires a strategic mindset, foresight, and the ability to adapt to changing market conditions. Dynamic ...

Aysha Abdulhameed Al Mudahka, RDI Program Director at QRDI Council said: “Empowering Qatar's entrepreneurs and SMEs is ...