Coca-Cola’s AI holiday ad sparks controversy for not being the 'real thing'
The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising campaigns successful, Coca-Cola’s holiday ads included. Consumers typically look forward to Coca-Cola’s yearly ads and think back to older campaigns with nostalgia.
Coca-Cola’s AI lead on the polarizing response to its holiday ads
Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” from the U.K. Telegraph. Sure, the brand anticipated its commercials would spark a conversation, but it wasn’t a moment to mourn Christmas, according to Pratik Thakar, Coca-Cola’s VP and global head of generative AI.
Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans ...
With the new composition of the Berkshire Hathaway equity portfolio, Coca-Cola now accounts for 8.5% of the total. Buffett ...
Coca-Cola is no stranger to innovation. The Atlanta-based company offers a solid range of products including some of the ...
Coca-Cola’s new ads emphasizes the challenge for brands to cultivate emotional authenticity when engaging with their audience ...
KOCO 5 got a sneak peek at Coca-Cola’s Classic Christmas at Remington Park ahead of its Friday opening. Looking and feeling ...
Sprite Cherry Pineapple Punch, Coca-Cola Tropical, and Sprite Pineapple — are already available at select Coca-Cola Freestyle ...
THE Coca-Cola Christmas Truck kicked off its 2024 tour in London yesterday, spreading festive cheer and magical experiences ...
Remington Park is set to host a brand-new holiday event that will bring a winter wonderland and Christmas fun to the Oklahoma City metro.
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