After breaking the agreement on the sale of Nestea, Coca-Cola wants to promote its own brand, Fuze Tea, in a move that could ...

A strong IP portfolio should contain a mix of assets that work together to protect your business and create value. The four ...

Whether due to shifting consumer interests, new health trends, or increased competition, some beverages are fated to remain a ...

The F1 Canadian Grand Prix could be in line to replace Monaco on the Memorial Day weekend calendar as soon as 2026. On Monday ...

This South African hotel offers one of the world's bucket-list breakfasts: see our ultimate ranking ...

The Red Bull slogan, "Red Bull Gives You Wings”, perfectly illustrates the sponsor's intentions for Red Bull-Bora-Hansgrophe ...

Coca-Cola’s idea was to come up with a new Coke formula that consumers preferred over both old Coke and Pepsi. No one could fault Coca-Cola for not doing their research: They tested the New Coke ...

Michael Goltzman, Coca-Cola Co.’s senior vice president for global policy and sustainability, noted that the Atlanta-based beverage giant not only bottles its drinks in France, but also that the ...

Formula 1 announced the Candian Grand Prix will be moved to the end of May — but a direct conflict with the Indy 500 is a ...

Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few ...