Coca-Cola’s idea was to come up with a new Coke formula that consumers preferred ... the shelves and old Coke–rebranded as Coca-Cola Classic–was back. How did Coca-Cola get it so wrong ...

Coca-Cola, the global ... The world-famous drink's formula was concocted by Dr John S Pemberton back in May 1886, an ...

However, the company said it has no plans to change its classic recipe ... However, the makers of Coca-Cola remain adamant they will stick with the original recipe - perhaps fearing the public ...