Soda gets a bad rep. For a long time, we've demonized sugar and regular Coca-Cola. Then came its sugar-free counterparts, Diet Coke and Coke Zero. But then we began to question their ingredients, too.
Protein Diet Coke is the latest viral drink trend that’s taken over TikTok. The beverage isn’t an official product of the Coca-Cola Company, but rather — as its name suggests — a ...
If the tale of New Coke is enough to send shivers down your spine, then you know how vital accurate market research numbers are. While Coca-Cola has never admitted to just how much they lost as a ...