In a move to meet millennials on their own ground, Coca-Cola is offering a way to share an animated GIF that expresses a consumer?s feelings in that moment as part of the new Taste the Feeling ...

The benefit of building a strong brand name is that it remains one of the most sustainable competitive advantages in business ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

the Croatian Ministry of Interior announced on Thursday that the issue in Rijeka was isolated to a single bottle of Römerquelle Emotion Blueberry-Pomegranate. Coca-Cola, in a media statement ...

As it turns out, a couple of Coca-Cola flavors didn’t have as much staying power as some fans hoped. After a dose of online speculation, the company confirmed to TODAY.com on Sept. 24 that it ...

In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI Andy Warhol’s 1962 painting of a Coca-Cola bottle offers a ...

Coca-Cola is discontinuing the production of its new Spiced flavor just six months after the soda hit shelves, marking the end of a disappointing attempt to attract younger drinkers. The company ...

Incorporating experiential marketing into your marketing funnel doesn't require a massive budget or a large team.

This year’s Olympic Games marks 96 years since Coca-Cola became involved with the Olympic Movement, but it wasn’t until 1980 that it began to launch its limited edition packaging designs celebrating ...

Coca-Cola announced it is discontinuing production of its Spiced flavor just months after it was introduced to consumers. The company added the flavor to its North America slate of soft drinks in ...

Coca-Cola's (NYSE: KO) stock has rallied about 20% over the past 12 months and currently hovers near its all-time high. Investors embraced the beverage giant's stock as it flourished in an ...