Dividends have the highest correlation with stock prices for Coke and PepsiCo, explaining over 90% of price changes in the ...

Whether due to shifting consumer interests, new health trends, or increased competition, some beverages are fated to remain a ...

Coca-Cola’s idea was to come up with a new Coke formula that consumers preferred over both old Coke and Pepsi. No one could fault Coca-Cola for not doing their research: They tested the New Coke ...

Coke is, without a doubt, one of Buffett's best investments ever ... new businesses, or repurchasing stock. This formula has ...

After breaking the agreement on the sale of Nestea, Coca-Cola wants to promote its own brand, Fuze Tea, in a move that could ...

A strong IP portfolio should contain a mix of assets that work together to protect your business and create value. The four ...

You know, the more we think about, maybe New Coke didn’t get a fair shake. Those of you old enough will remember New Coke.

Michael Goltzman, Coca-Cola Co.’s senior vice president for global policy and sustainability, noted that the Atlanta-based beverage giant not only bottles its drinks in France, but also that the ...

The Red Bull slogan, "Red Bull Gives You Wings”, perfectly illustrates the sponsor's intentions for Red Bull-Bora-Hansgrophe ...

Coke and Pepsi are powerful brands that have ... years and the green line is the predicted price using the correlation formula. Here is where the model begins to talk. While these two companies ...