Coca-Cola’s idea was to come up with a new Coke formula that consumers preferred over both old Coke and Pepsi. No one could fault Coca-Cola for not doing their research: They tested the New Coke ...
Michael Goltzman, Coca-Cola Co.’s senior vice president for global policy and sustainability, noted that the Atlanta-based beverage giant not only bottles its drinks in France, but also that the ...
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