Answer: While we can’t provide any specific recommendations with knowing all the aspects of your particular situation, one thing you might want to think about comes from the basic research on ...

Until we saw the results. To many practitioners and academics, comparative advertising is ridiculous; to others, it is a very effective means of competing in the marketing communication war. During ...

In fact, research shows that the elasticity of sales to advertising is .1, while the elasticity of sales to price is –2.5. Comparative advertising occurs when two or more specifically named or ...