If not, it is very difficult to give them exactly they want. The study of consumer behaviour improves decision-making a some of the guesswork is removed. This article explores the foundations of ...
Nestlé (NESAF) , which owns top brands such as KitKat, Gerber, Purina and Coffee-Mate, is suffering from a major shift in consumer behavior. The food giant just reported a dip in sales in its ...