In this article, I'll share more about the underrated value of content marketing and how you can leverage its power for brand ...

They wanted real examples and clear benefits instead of general claims ... They wanted to see “real women” who reflected their age, body types, and lifestyles. We pivoted to using user-generated ...

Success in affiliate marketing comes down to choosing the right platforms, understanding your audience, and being consistent ...

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar Featuring Alex Clemente, Managing Director, ...

Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.

Bitmovin, a provider of video streaming solutions, has announced the launch of Bitmovin’s AI Contextual Advertising that ...

In the dynamic realm of digital marketing, copywriting continues to ... audience preferences Automated A/B testing of headlines and content Personalization of messaging at scale It’s important ...

Add fashion model to the list of jobs threatened by the rise of artificial intelligence, as labels rush to employ the ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Freevee was one of the best free, ad-based streaming options available, but Amazon wants all its users to sign into Prime Video.

Wahter, for example, is tapping into this by embedding ads directly onto bottled ... One of the biggest challenges brands ...

Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could ...