In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

"This press release may include statements of future expectations and other forward-looking statements based on 'management's ...

This intensive tillage can contribute to soil health issues such as increased erosion and greenhouse gas emissions ... social scientists and extension specialists will develop regenerative cotton ...

Its agriculture is estimated to account for 16.1% of the world’s insecticide sales and 5.7% of global pesticide consumption. Every year, thousands of cotton farmers and their families endure the ...

If you're curious about what it's like to sleep on an organic mattress, we tested the best-selling Avocado Green mattress to ...

While buying a book for the bibliophile in your life may seem like an obvious gift idea, chances are high they’ve already ...

After a Phillies family's devastating diagnosis, so many — in and out of baseball — rallied to their side. It helped them ...

LAHORE: The Spot Rate Committee of the Karachi Cotton Association on Monday decreased the spot rate by Rs100 per ...

A field study conducted at three sites from autumn 2021 through the crop harvest in 2022 in Alabama aimed to evaluate the combined effect of cover crop residue and herbicides for weed control and ...

A 2023 research review of past studies on green tea’s effect on heart health found that its consumption may significantly and positively influence heart health. It may also positively impact ...

Trump Vows to Hit Mexico, Canada and China With Tariff on Day 1 President-elect Trump promised a 25 percent tariff on Canada and Mexico, and an additional 10 percent on China, blaming the flow of ...

Perri Ormont Blumberg is a freelance writer and editor with 10+ years of experience. She joined the InStyle team as a contributing writing in 2022.