In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

Guitarist Zakk Wylde on business lessons learned alongside Ozzy Osbourne, authentic branding and Black Friday deals on his ...

Conor McGregor will no longer be the face of the popular Irish whiskey brand that he helped create. Proper No. Twelve dropped ...

Discover why personal branding can backfire in business. Learn from Martha Stewart's case study how a personal brand impacts ...

In a story done by Andscape’s Marc J. Spears, Irving detailed some of his goals for the brand, as he aims for a ...

Friends' alum Courteney Cox said the fragrance would take inspiration from her Snow Patrol musician partner Johnny McDaid's ...

Paris Queen is a Malaysian health supplement and wellness brand that champions ingredient quality and transparency through ...

With AI venturing into content creation, companies must maintain integrity. AI Detector can be the defining factor in ...

South Korea's largest airline Korean Air will create one large low-cost carrier under its existing Jin Air brand after its ...