Since the beginning of the programmatic era, audience targeting strategies have focused on segmenting users based on identity ...

Digital upgrades can often sit on the ‘to ... with very little return with regard to business value. Because of a mindset that has not been focused on digitisation across the organisation ...

By katherine fleischman In just a few short years, Rafael Alatorre has gone from a complete unknown in the digital spa ...

How do we fix the traditional vs. digital marketing mindset gap? The responsibility to ensure that fundamental marketing skills remain front and center lies with everyone in a company, at every stage.

Harness the digital era – develop the mindset senior executives need to successfully navigate the challenges digital transformations present. To thrive in this new environment, business leaders need ...

Cyber-security matters for DNBs It may be helpful to talk a little about the mindset that digital native businesses possess. They are defined by their adaptability and willingness to learn. Unlike ...

“By leveraging emotional AI, brands can break through the digital noise, reaching consumers in the right mindset while respecting their privacy in an increasingly regulated yet emotionally ...