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With a combined $270 million in worldwide ticket sales, “Wicked” and “Gladiator II” breathed fresh life into a box office ...

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With a combined $270 million in worldwide ticket sales, “Wicked” and “Gladiator II” breathed fresh life into a box office that has struggled lately, leading to one of the busiest moviegoing weekends ...

The “Gladiator II” campaign featured everything from a much-debated Airbnb cross-promotion with the actual Colosseum in Rome to simultaneously running a one-minute trailer on more than 4,000 TV ...