“It’s not superfluous to the product,” Mr. Mears said. “If you’re a company that makes shampoo, your product lives or dies by efficacy, and the storytelling is superfluous. The efficacy of a fragrance ...
While I've always been skeptical about celebrity skincare lines, I am a fan of celebrity fragrances. The industry has seen a major shake-up since the glory days (aka the early 2000s) when almost every ...
So he reached out to Meyer with a wild question: could Imaginary Authors create edible perfume? The answer is yes. Meyer says creating their first scent—waffle cone—was easy, since he already ...