Finding the best perfume and your signature scent is hard. It can take hours of spritzing samples at stores before we are ...

A recent study has unraveled the intricate cellular blueprint behind the iconic fragrance of Prunus mume flowers.

Italian fashion designer Giorgio Armani once said that “perfume is the invisible, yet unforgettable accessory.” It is like a ...

The Lilium flower, renowned for its captivating beauty and fragrance, typically thrives in colder climates. Its petals, available in a spectrum of colours — white, yellow, orange, pink, red, and ...

Floral fragrances are nature's allure ... a detailed exploration of the molecular and cellular organization of flower petals. This study focused on the petals of Prunus mume "Fenhong Zhusha ...

Half a century before Britney Spears gave us “a story about a girl named Lucky” or a Mormon model and his wife took TikTok by ...

Most trees take a while to grow and mature, but there are exceptions to the rule - like this fragrant tree that will sprout ...

ELLE editors share the best perfume discovery sets for holiday gift-giving, from Kayali’s hypnotizing scents to Creed’s ...

Discover global perfume rituals from Egypt, France, Arabia, and Japan. Enhance your fragrance experience with these time-honoured traditions.

For those rosarians who like to be the first in the neighborhood to grow the newest roses, here is a peek at the brand-new ...