The shift comes as Apple grapples with plunging iPhone sales, prompting a bold pivot to bring Apple News ad sales in-house. The big question: what’s in it for publishers?
To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Apple has begun selling its own advertising inventory for Apple News for the first time, Axios reported.
Apple has begun selling its own advertising inventory for Apple News for the first time, Axios reported. Previously, the tech giant was relying on third-party vendors to sell ads within its News ...
In October 1921, WJZ, a new station based out of Newark, New Jersey, needed a big event to announce its arrival in the New York metro area. The all-Gotham series between the Giants and Yankees ...