What were the objectives for the creative work? The objectives for the work were to drive penetration and sales by increasing Coca-Cola brand affinity among a key population segment in the UAE. While ...

Coca-Cola is a ... version of the company's name, the logo includes an extended tail on the 'C' that is thought to represent a smile, mirroring the brand's emphasis on happiness and joy.

The Flamingo Cultural Intelligence Unit London conducted a European cultural study for Coca Cola to understand what happiness means for teens today in order put an otherwise adult-dominated debate ...