These efforts laid what we might term the first “geological layer” of Hello Kitty’s US strategy. Over time, each generation’s collective memory of the cute Japanese knick-knacks that they ...

A visitor looks at giant Hello Kitty display at the exhibition "As ... a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence.

TOKYO--Hello Kitty turns 50 on Friday ... stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu ...

Hello Kitty, the cute, enigmatic character that adorns everything from handbags to rice cookers, turned 50 on Friday—and is still making millions for her Japanese creators. The simple design of the ...

And so that is also the dark side of cute,” Bow said. Sanrio has taken advantage of the character’s adaptability by allowing relatively unrestricted use of her image in return for a licensing fee.

TOKYO — Hello Kitty turns 50 on Friday ... stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence.

“My mother gave me Hello Kitty stationery and school supplies like pencil cases and plastic boards. When I saw them, I thought they were so cute, and they quickly became my favorite. That’s ...

And so that is also the dark side of cute,” Bow said. Sanrio has taken advantage of the character's adaptability by allowing relatively unrestricted use of her image in return for a licensing fee.

Reminiscent of the flash games you’d find on old girl games websites, Hello Kitty Nail Salon lets you explore your creative side by painting Sanrio-themed manicures for your customers. Let your ...

A large part of Hello Kitty Island Adventure sees you growing your friendship with various Sanrio characters. Many of them love receiving food as gifts, which you need to create yourself.