Charlie Bond tried Aldi's caramelised biscuit cereal and claims it was 'love at first bite' as she admits she could eat it all in one go ...

You may consider cereal the most boring breakfast food imaginable, but it doesn't have to be. Here are 15 tips for upgrading ...

But there’s a little known supermarket gem in the UK that could be the answer for shoppers who just can’t choose. The Company ...

In grocery stores across the country it is not uncommon to see shelves filled with imitation products -- especially in the cereal aisle. For every iconic, name-brand box of cereal, there is ...

For one, we believe its leading market share position in the North American cereal aisle is diluted as its entire portfolio sits in a shrinking category. In our view, this dents its relationships ...