Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier bag, as it hopes to attract shoppers ahead of the delayed opening of its new city centre store.

Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier bag (Ikea/PA) Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier ...

Not many shopping bags have reached the popularity and ubiquity of IKEA’s blue Frakta bag. Meaning ‘to freight’ in Swedish, the Frakta bag’s durability, versatility, and high capacity have made it one ...

The model, 35, looked incredible as she graced the carpet in an ankle-length leopard print coat which featured a feather trim around the sleeves and hem.

Shoppers will be able to personalise their Ikea bags with bespoke lettering, buy a selection of best-selling products, and walk through an immersive experience centred around its Frakta bag.