Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier bag (Ikea/PA) Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier ...

Ikea is launching a pop-up shop on London’s Oxford Street dedicated to its blue carrier bag (David Parry/PA) Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue ...

Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier bag, as it hopes to attract shoppers ahead of the delayed opening of its new city centre store.

Shoppers will be able to personalise their Ikea bags with bespoke lettering, buy a selection of best-selling products, and walk through an immersive experience centred around its Frakta bag.