As we’ve already alluded to, no integrated marketing campaign will work without a healthy dose of email marketing. According ...

Jasper provides content strategy, integrated marketing campaigns, and public relations to companies including Prudential, ...

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

In integrated marketing campaigns, the (more or less) same message is told across various platforms. But when we adapt a marketing campaign to the unique characteristics of those different channels, ...

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Skin care brand Cetaphil has launched its first fully integrated marketing campaign with a new consumer-facing strategy that broadens awareness and more effectively engages users through mobile and ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Merry Baskin advises on how to plan and implement effective integrated marketing campaigns. Our industry's raison d'etre is communication, yet laxity about the definitions of the professional ...

Believing in integrated mobile marketing campaigns. Executives from these companies and mobile applications specialist Polar Mobile were at hand yesterday at Marketing magazine's halfday "Mobile ...

Combining print with digital engagement can help drive additional integrated campaign strategies. One of the benefits of social media marketing is the ability to pivot quickly and test multiple ideas.