The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts ...
This marks the third consecutive quarter of 35 cents+ EPS beats. Revenues grew 10.5% YoY to $48.76 billion ... It includes $52 billion in subsidies and incentives for chip makers to build and expand ...
Sumit Sonal, Head of Marketing, Qualcomm India, shares insights behind the Power To Move campaign, consumer-facing brand identity, expanding Snapdragon’s AI capabilities & more ...