The new brand identity comes as part of the automaker's effort to transition into an ultra-luxury EV brand by 2026.

Ever wondered what Tina Turner cruised in after her audiences on stage? Well, it wasn't a flashy muscle car, but a ...

British luxury car manufacturer Jaguar has revamped its branding with a new logo and a commitment to becoming an all-electric ...

The campaign might have worked if it was not a car brand trying to sell, well, cars. Sure, it's artsy but Jaguar's "Copy ...

Doug Pederson spoke to the media this week about the injury status of Trevor Lawrence and what the team accomplished in the ...

The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...

Jaguar has dismissed “vile hatred” in the wake of their controversial rebrand. The company said they had to do something different to get noticed and are asking fans to reserve judgment until a ...

Indy 500 Champion Alexander Rossi joins the podcast to talk about car racing in America; Hannah joins from the Formula 1 Las ...

Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and ...

South America's Jaguar - In search of Food ...

Jaguar is hoping to revitalize a slump in sales with a reimagined new rebrand, but after unveiling its new campaign and logo this week, people were mostly left scratching their heads. And while ...

Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a promotional video focusing on diversity and not showing any cars.