Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and ...

The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had featured “vile hatred and intolerance”. Rawdon Glover, the managing ...

Car brand Jaguar has seen its sentiments fall from 23.1% positive and 21% negative to 8% positive and 40.3% negative after it launched a completely reimagined brand refresh, according to media ...

If Jaguar wanted to drum up publicity galore for its landmark concept car being unveiled next month, it’s certainly going about it in a bold fashion. First they announced the interim end of UK ...

The new logo emphasized the brand's posh English pronunciation "Jag-you-are". Prior to its relaunch as an electric-only brand, luxury car manufacturer Jaguar announced its 'new era ' by unveiling ...

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Jaguar, the iconic British luxury carmaker, has introduced a redesigned logo as it shifts focus to an all-electric vehicle lineup. The company announced this rebranding move as part of a ‘new era’ for ...

While Jaguar has remained tight-lipped on what the electric four-door GT will be called, it’s touted as the successor to the XJ, a full-sized luxury sedan that was discontinued in 2019 following ...

Jaguar Land Rover has changed its branding, and the reveal is causing people to take a second look. In a post on X, formerly Twitter on Tuesday, the luxury vehicle company shared a video with a ...

Jaguar has unveiled a new brand identity as it transitions to an all-electric car manufacturer by 2026. The company revealed a fresh visual language and a modernized logo, embodying its 'Exuberant ...

Along with Aston Martin and Rolls Royce, Jaguar is, for most people, one of the great British blue chip motoring brands. When Inspector Morse drove around the not-so-mean streets of Oxford in his ...

To replace its well-known big cat face emblem, Jaguar has introduced what it calls the “Device Mark,” an alpha emblem with the spelling ‘JaGUar’. Jaguar, the British automaker owned by ...