But Jaguar isn’t letting the XK go quietly into the night. In 2012 the manufacturer began a run of special performance edition RS models that culminates with the bonkers 2014 XKR-S GT coupe.
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Like it or loathe it, the XJ-S could only have come from a company that was confident in its values and what it stood for (just don’t mention the “R” word: reliability). Compare that track record with ...
The new logo emphasized the brand's posh English pronunciation "Jag-you-are". Prior to its relaunch as an electric-only brand, luxury car manufacturer Jaguar announced its 'new era ' by unveiling ...
Jaguar has gone through a huge transformation, refining its logo and changing its branding. It will be an EV-only brand from 2025 onward. Today, it released a teaser image of its newest car ...
Jaguar Land Rover has changed its branding, and the reveal is causing people to take a second look. In a post on X, formerly Twitter on Tuesday, the luxury vehicle company shared a video with a ...
The new era of Jaguar (or, as it’s now styled, JaGuar) is around the corner. Not only is Jag ditching gas engines, but the British brand is setting its sights further upmarket, hoping to peel ...
To replace its well-known big cat face emblem, Jaguar has introduced what it calls the “Device Mark,” an alpha emblem with the spelling ‘JaGUar’. Jaguar, the British automaker owned by ...
The company calls the Jaguar lettering the Device Mark, and it uses a mix of upper and lower case characters. Next is the Artist Mark, which is a monogram consisting of the ‘j’ and ‘r ...