Beloved and reviled in equal measure, brand mascots have the power to create strong bonds with audiences, but they’re slowly becoming obsolete. We explore why, and how some creatives are taking a ...

The New York Times for Kids goes inside the sweaty, funny, heartfelt world of high school mascots. Jayden Youngblood, 15, plays Buster the Bulldog, the mascot for his high school in Austin ...

Mascots can be polarizing characters. Some—especially the young fans—love them and the joviality they bring to NBA games. Others find them off-putting and hope they stay far away (or at least ...

The longstanding rivalry between Stanford and UC Berkeley has seen wins and losses on both sides, but when it comes to the best mascot, the Golden Bears are barking up the wrong tree. Cal’s bear ...

The Phryges are based on an item of clothing that is a symbol of freedom and has been a part of French history for centuries, dating back to ancient times. After featuring on certain flags in Latin ...

When you’re not listening to A Philly Special Christmas Party, it’s time to cozy up by the fireplace in your warmest robe with your Campbell’s Chunky soup and turn on your favorite Yule Log — “A ...

HOUSTON, Texas (KTRK) -- The man behind the mask of the Texans' mascot has released a book that's been years in the making. Andrew Johnson is in his 10th season performing as Toro. For the last ...

Members of the Killingly High School community gathered in the school’s cafeteria Tuesday night to say their goodbyes. This was not a goodbye to a distinguished teacher or a coach, but their mascot ...

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The college football game will feature not one, but three edible mascots. And the MVP of the game will get to choose which one the winning team eats. Dreams really do come true! In anticipation of ...

The couple craft a wide variety of mascots that instantly link famed brands to the cultural subconscious of the nation. It’s magical, it evokes childhood memories like the Oros man, the Care ...

CINCINNATI — The Tennessee middle school that was issued a cease and desist letter from the University of Cincinnati because of its mascot, the Bearcats, has chosen a new mascot, and it's in ...