Bowl season is a time for silliness, often in the form of ridiculous advertisements intersecting with the games themselves.

One of three bowl games sponsored by Kellanova — owners of Cheez-It, Kellogg’s Tony the Tiger mascot and Pop-Tarts — this one ...

Major League Soccer and Kellogg’s have announced a multi-year partnership extension which designates Cheez-It and Pringles as the league’s official snacks, and Eggo as the official waffle.

After Kellogg's said it would split itself into three separate companies — one focusing on cereal in North America, one focusing on snacks and global breakfast products, and one focusing on ...

Major League Soccer and Kellogg extended a multi-year partnership through 2020, it was announced on Tuesday, with Cheez-It® and Pringles® remaining the league’s official snacks and Eggo® will ...

The Kellogg Company, the fast moving consumer goods manufacturer, launched Cheez-It Snap’d with the express aim of attracting people who binge watch video online. Cheez-It Snap’d – a thinner, crisper ...

CHICAGO, Nov. 14, 2024 /PRNewswire/ -- For the second year in a row, Cheez-It ® is partnering with the College Football Playoff (CFP) Foundation's Extra Yard for Teachers initiative to give back ...