College bowl names used to be tied to regions — such as the Citrus Bowl, Sugar Bowl, and Sun Bowl. But by the 1980s and 1990s, bowls began to lean in on corporate sponsorships to create a marketable ...

Cheez-It’s Cheez Wheelz is revving up game-day excitement, rolling into Athens, Georgia, for a high-stakes SEC showdown between the No. 11 University of Georgia Bulldogs and the No. 6 Tennessee ...

It® Citrus Bowl is bringing more absurd experiences than ever before. College football fans have wild game day fantasies they ...

From an On-Field Wedding to Broadcasting From the World's Largest Bowl of Cheez-It Crackers – Fans Will to Live Out their Wildest College Football 'Fantaseez' with the Help of New CFO ...

Foodies are divided after Snackolator teased all-new Dill Pickle-flavored Cheez-Its on social media. The hype began after Cheez-It posted a November 15 photo of the possible new product on Instagram.

Foodies are divided after Snackolator teased all-new Dill Pickle-flavored Cheez-Its on social media. The hype began after Cheez-It posted a November 15 photo of the possible new product on Instagram.

(WHTM)—Cheez-It crackers have been a staple of American snacking for decades. Made with a mix that includes shredded cheese, flour, and paprika, the 1×1-inch squares are one of the most popular ...