Lego’s most iconic sets are all about open, creative play, so why is the brand leaning so hard into IP? Lego recently ...

A water-skiing show has been an on-and-off presence at the theme park since it opened in 2011, taking over the space where ...

Please view our affiliate disclosure. Creating a strong brand identity is one of the most important aspects of a business. A well-designed logo is often the first impression a company makes on ...

You can still get some huge Cyber Monday Lego Star Wars deals as we've rounded up 20 of the biggest discounts in a galaxy not so far, far away. We've rounded up the best Cyber Monday Lego Star ...

To days on, a host of Black Friday Lego deals are still sticking around. You'll want to head over to check out our Cyber Monday Lego deals if you're looking for a new slew of hot bargains to grab ...

It's Black Friday, and I've done the hard work of rounding up the best Lego deals from around the internet. It's Black Friday, and now's the time to grab a bargain on a Lego set. New deals have ...

Theme Park Tribune publishes news and reviews about the biggest U.S. theme parks, including Disney World, Disneyland, Universal Orlando, Universal Hollywood, SeaWorld, Busch Gardens and Knott's Berry ...

Australian will be replaced by Scott O’Neil, who has lived in the UK for the last two years in his role as CEO of Merlin Entertainments Greg Norman is being replaced as the chief executive of ...

The boss of Merlin Entertainments, the theme park giant which owns Legoland and Alton Towers ... and a vehicle owned by the family behind the Lego empire and Canada's largest pension fund.