Carpenter's new, limited-edition, coffee-inspired scent is rich, warm, and luxe. It's called—you guessed it—Me Espresso, which is an obvious reference to her hit song, also called "Espresso".
“It’s not superfluous to the product,” Mr. Mears said. “If you’re a company that makes shampoo, your product lives or dies by efficacy, and the storytelling is superfluous. The efficacy of a fragrance ...