BIA’s local television advertising forecast— which rolls up linear TV, TV Digital, and connected TV (CTV)/over-the-Top ...

BIA’s CEO Tom Buono addresses key projections, trends and M&A opportunities for local television at TVB Conference. The post appeared first on TV News Check. The post Local TV Advertising Poised For ...

Local TV stations are experiencing an advertising windfall this election cycle, thanks to a record amount of U.S. political ad spend. Why it matters: Despite an influx of new ways to reach voters ...

American Spirit has chosen Nielsen as its exclusive measurement partner for Local TV measurement in the six markets where it ...

Smarter, faster on what matters.

On Google Ads, a professional plumber, for instance, can easily target people who are searching for plumbing-related terms in their local area, said Querou. But “when it comes to TV, it’s a bit ...

Recently acquired by Madhive, the independent ad platform purpose-built for local CTV, Frequence’s 2024 Local Advertising Sellers Index (LASI) also found that, despite the uptake in technology ...

The Odessa American is the leading source of local news, information, entertainment and sports for the Permian Basin.

Slick and effective character assassination nowadays makes political mudslinging in days of yore seem primitive.

An ad company’s foray into TV operating systems (OSes) illustrates a significant shift for TV hardware toward products that are increasingly focused on ad sales and tracking. With more people ...

Perhaps the one thing people of all political standpoints can agree on this election season is that these candidate ads need ...