In 1994, the first banner ad ran online. Three decades later, the banner ad remains a staple of digital marketing. There are ...

Table of Contents The Enduring Appeal of Banners in Marketing In an era dominated by fleeting social media ads and crowded digital spaces, banners continue to hold their ground as […] ...

As digital advertising celebrated a significant milestone last week – no less than the 30th anniversary of banner ads – it ... that would transform the marketing landscape forever.

In a similar way, generative AI represents a watershed moment in digital marketing. Banner ads may have introduced marketing’s holy grail targeting strategy – right person, right message, right time – ...

In a report comparing the performance for rich media and static banner ads on mobile devices, GoldSpot Media found that the former resulted in fewer accidental clicks. The Fat Finger Report found that ...