Brands need to assess more than their ads to understand marketing effectiveness - from how the product is packaged to where ...

Download our free real estate marketing plan guide and template, created and thoughtfully designed in collaboration with Coffee & Contracts. It’s yours to keep and reference whenever you want to ...

Video lets potential buyers see a product in action and understand its value proposition, which is especially helpful for ...

The IPIA launched its new national print research and advocacy project, ‘A New Narrative for Print’, at its Annual Conference ...

Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads.

When I refer to “product,” it’s not just limited to physical items. It can also be a standalone service or the critical elements of customer service and support to ensure the product — whether in ...

Check out the best free (and paid) podcast planning templates for monday.com, ClickUp, Notion, Coda, Google Sheets, Excel, and more.

For example, a new mobile phone handset is usually launched with a high initial price, with the price falling as competitors update and launch their latest models. This pricing strategy can only ...

Taylor Swift’s career embodies some fundamental principles – from diversification to resiliency – that every CFO would do ...

Xiaomi Mix Flip mobile was launched on 19th July 2024. The phone comes with a 120 Hz refresh rate 6.86-inch touchscreen primary display offering a resolution of 2912x1224 pixels (1.5K). It also ...

To appreciate the inflation advantage, let’s look at it from the perspective of the monthly utility bill. Companies that ...

The marketing sector has always been an important part of business growth. Nowadays, with the use of technology, more ...