Optimism around business in 2025 appears to be higher, with two out of three (65 per cent) of marketers expecting improved ...

Marketers typically attribute ambassador programs to cost-effectiveness as well as acknowledging the benefits it brings in ...

AI-powered analytics enable real-time ad adaptation: AI is delivering deeper, more actionable insights that allow brands and agencies to fine-tune campaigns on the fly. By analyzing consumer behavior ...

BOSTON--(BUSINESS WIRE)--Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announces the continued success of its survey and market ...

Discover the latest insights from LinkedIn's B2B influencer survey, shedding light on the impact and trends of influencer ...

Marketing Week’s Career & Salary Survey, now in its 27th year, aims to identify the key issues, challenges and opportunities for you and your career, as well as creating an accurate salary ...