Optimism around business in 2025 appears to be higher, with two out of three (65 per cent) of marketers expecting improved ...

Marketers typically attribute ambassador programs to cost-effectiveness as well as acknowledging the benefits it brings in ...

AI is driving efficiency gains that are reshaping what you as a marketer can do and what your company or customers will ask ...

AI-powered analytics enable real-time ad adaptation: AI is delivering deeper, more actionable insights that allow brands and agencies to fine-tune campaigns on the fly. By analyzing consumer behavior ...

Discover the latest insights from LinkedIn's B2B influencer survey, shedding light on the impact and trends of influencer ...

Almost half of marketers (44%) highlighted media and audience fragmentation as one of the biggest causes for concern in 2025, ...

A former exec with Burson-Marsteller argues that companies looking for sports alignment with their brand should focus on the ...