If you are looking to impress a tea friend or matcha enthusiast, this is the matcha I would suggest. It toes the line between ...

Erica Lee, a content creator who frequently visits Japan, told Eater that her main goal on her most recent trip was to buy a ...

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

Riding on the enthusiasm for matcha, food and beverage outlets have also introduced matcha concoctions to entice fans.

Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Matcha is a powder made from green tea leaves and if you love the taste, you can often drink it on its own by mixing powder ...

Whether you're a matcha purist, love its Instagram-worthy appeal, or rely on it for a mid-afternoon caffeine boost, it's time ...

Many suppliers have declined to accept new orders and set limits on online matcha purchases because of the shortage.

Matcha — a finely ground green tea powder made from tea leaves — has become the darling of Instagram feeds ... However, its ...

TikTok's obsession with matcha has appeared to create a shortage of the tea in Japan. TikTok's most popular tea brands appear to be hit hard. The smooth, bright green powder plays a central role ...

Whether you’re sipping a matcha latte or nibbling on a matcha-flavoured cookie, it begins with the traditional Japanese ... green tea leaves and goes through a long process to become a fine powder.

Matcha relies on the right amounts of tea and water for the smoothest result, and whether you like it plain or with milk, you ...