Craving an early 2000s-era plumping lip gloss in your life? The Maybelline Lifter Plump Lip Gloss fits the bill. Here's an ...

Having worked my way through many a tube of this mascara, I'm constantly on the hunt for a deal on it – and I'm pleased to ...

Maybelline lipsticks deliver vibrant colors, hydration, and lasting wear. Explore top picks with matte, creamy, and glossy ...

Gigi Hadid showcased one of the hottest sneakers of the moment during a Maybelline shoot in New York City on Wednesday.

While the Ipsy collaborator’s sticking to beauty buys this season, she says the best gift she’s ever given is “my name tattooed on [Tom Schwartz’s] butt.” ...

Maybelline has the ambition to further increase market share by doing market penetration especially on the younger target audience of 18-34 years old. Pandemic shifted consumer behavior more toward ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

The supermodel, 29, posed in and around a yellow cab in a pair of jeans and a bright yellow sweater. In some snaps, she also had on a denim jacket and amber-lensed sunglasses. The star – who ...

A chance encounter with Evelyn Williams "Miss Maybelline" changes Danie King's life forever. Traveling from Newport Beach to Hot Springs Arkansas, Danie spreads beauty and color in a hostile ...

Maybelline New York launched Brave Together in 2020 as a response to this crisis. A programme committed to opening up the conversation about mental health, it’s goal is to make support for ...

What happened when a beauty editor put the viral Maybelline Lash Sensational Sky High Mascara to the test. If I’ve learnt anything from 18 months of oscillating lockdowns it’s that I’m a pro ...