From its fresh produce to its famed Middle of Lidl aisles, Lidl has captured the hearts and wallets of a nation, all whilst maintaining its steadfast commitment to value and quality. As Lidl ...

Men are buying more from Lidl’s middle aisle, its UK boss has said as the supermarket returned to profit after a loss-making year. Ryan McDonnell said the middle of Lidl, known for its unusual ...

Lidl’s middle aisle, renowned for its unique inventory including anything from power tools to inflatables, is particularly popular among men, according to one of the supermarket’s execs. The ‘Middle ...

Lidl’s middle aisle, as we have learned this week, is particularly attractive to men. Ryan McDonnell, the supermarket’s UK chief, described it as having a “big male following” and ...

The boss of Lidl has hailed the supermarket’s “big male following” for the success of its middle of Lidl offers. Known for its unusual stock which can include everything from power tools to ...