Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

Jalen Hurts and the Philadelphia Eagles go head-to-head with Matthew Stafford and the LA Rams tonight on NBC and Peacock.

Coming into the 2024 NFL season, it wouldn't have been out of the ordinary to find a Super Bowl prediction featuring the ...

For years now, sports television producers have turned to video games and their accompanying technology for inspiration, ...

The Macy’s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.

What will NFL broadcast booths look like in the year 2030? As Richard Deitsch predicts, Tom Brady is out and Travis Kelce is ...

Who plays in NFL's Thanksgiving Day games today? NFL Week 13 TV channels, how to watch on television, how to stream all three ...

The parade averaged around 5 million more viewers than NBC's prime-time football broadcast. This article, NBC touts record TV ...

John Madden’s love of football and family came through the most on Thanksgiving. On Thursday, NBC will continue to honor ...

We’re looking at the TV broadcast map for the Week 12 slate of NFL games with the Eagles and Rams set for Sunday Night ...

On-screen QR code to guide linear and streaming viewers towards retailer’s online store during commercial breaks.